Horseman Trailer Sales
A Wisconsin dealer website organized around inventory, financing, and direct contact.
Web design in Wisconsin
Get online,the right way.
Custom websites for Wisconsin businesses.
Built and supported by the person you can call.
Made for the
work you do.
Explore all our work 
FarmKit
A Reimann Labs product connecting local farms, products, and customers across Central Wisconsin.
Podgorski Glass
A service-led website presenting custom stained glass, restoration work, and ways to get in touch.
Your website.
And what keeps it working.
Web design & rebuilds
A new site or a complete rebuild, shaped around your business.
Hosting & support
Managed hosting, maintenance, and direct technical help after launch.
Photography & video
Original imagery of your people, place, and work.
Business email
Professional email setup with Google Workspace or Microsoft 365.
One person.
Every step.
You’ll work directly with Ethan, from the first conversation to the support that follows. Fewer handoffs. Clearer answers. Someone who knows your business and your website.
Direct planning, design, and support from the founder responsible for the finished work.
More about Ethan (opens in a new tab)Plan with clarity.
We start with your business, your customers, and what the website needs to do. Together, we sort out content and priorities before design begins.
A written scope, price, and schedule.
Build it together.
Ethan handles design and development, with clear milestones for your feedback. We test across screen sizes, connect the essentials, and coordinate the launch.
Your input, from the first direction to the final review.
Keep it in good hands.
After launch, you can call the person who built your website. Website Management covers hosting, maintenance, minor content updates, and direct technical support.
See what ongoing support includes
Based in Hatley. Serving Central Wisconsin and beyond. See our service areas
A clear place to start.
Choose a starting scope. We confirm the work and price in writing.
Launch Site
One custom page for a straightforward business.
Fixed scope$1,500
Foundation Website
A custom multipage site, typically up to five core pages.
Starting at$2,500
Custom Business Website
More content, larger migrations, and more involved customer paths.
Starting at$4,000
Advanced Website
Commerce, inventory, integrations, or custom workflows.
Starting at$7,500
After launch, we stay.
Website Management: hosting, maintenance, minor updates, and direct support.
$59/monthor $639/year
Payment, domains & community pricing
Before we talk.
Is my project a good fit?
We build new business websites and complete rebuilds. Hosting and support are for sites we build or fully rebuild. We do not take over unfinished builds or make miscellaneous updates to other developers’ sites.
What do I need before we begin?
Bring your goals, existing website if you have one, and any content or photography you already own. We confirm the scope, content responsibilities, schedule, and price in writing before work begins.
How long does a website take?
A Launch Site typically takes 1–2 weeks once the deposit and agreed content are ready. Larger projects receive a schedule in the proposal, based on scope and content readiness.
Can I keep my domain?
Yes. Keep it in your own account and we can help connect it to the new site. We can also manage an available standard .com, .net, or .org domain for $19.99 per year.
Do you work outside Central Wisconsin?
Yes. We work with businesses and organizations across Wisconsin when the project fits. Any travel costs are discussed before you commit.
Let’s make it happen.
Tell Ethan what your business needs. We’ll work out the right next step together.
Message received
Thanks for the introduction.
Your project details were sent to Ethan. We will use the contact information you provided to follow up.
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