Website checklist

See what works.
Know what’s next.

Look at your website through your customer’s eyes. Find what works, what needs attention, and where to start.

Free to use. No account or email required.

Message & trust

Does your website tell the right story?

Think about someone discovering your business for the first time.

Can a first-time visitor understand what you offer within a few seconds?
ClarityA clear headline and short explanation should answer what the business does, who it helps, and where it works.
Does the site speak to the customers you most want to reach now?
ClarityBusinesses change. The website should reflect the current audience, services, and priorities.
Can visitors see specific work, people, process, or other credible proof?
TrustReal examples and recognizable business details are more useful than broad claims.
Are the services, photos, hours, team, and contact details current?
TrustStale details create doubt even when the underlying business is dependable.

Not sure? That is something useful to check, too.

Message & trust · 1 of 3
Clear goalsReal peopleBuilt to last

Reading your results

A useful check.
An informed decision.

Your answers are a starting point. Use them to decide what to keep, what to check, and what to change.

Start with your customer

Can someone understand the business, see credible proof, and contact you easily? Check the experience on a phone. A dated visual style alone does not mean you need a rebuild.

Verify the unknowns

A “Not sure” answer is something to investigate. Ask a customer to try the site or ask your current provider to clarify ownership, support, and technical details before deciding on changes.

Protect what already works

Keep useful content, established URLs, and familiar customer paths in view. A few maintenance items may belong with your current provider; broader problems with structure, technology, and ownership may justify a complete rebuild.

Ready to turn your priorities into a plan?

Use the website planner
Ethan Reimann, founder of Reimann Labs
Ethan ReimannFounder · Hatley, Wisconsin

A person behind the process

A real person.
From start to finish.

You’ll work directly with Ethan on the plan, the design, the build, and the support that follows. Fewer handoffs. Clearer answers. Someone who knows your website.

Have a question first? Email Ethan.